Happy Family Happy Coffee

This Happy Family Happy Coffee Toolkit presents an integrated curriculum using the GALS (Gender Action Learning for Sustainability) methodology as a participatory framework of proven tools and facilitation techniques through which the technical content of Good Agricultural Practices (GAPs) can be delivered. It has so far been used and developed in:

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Happy Family Happy Coffee Indonesia Powerpoint

Happy Family Happy Coffee Indonesia pdf from Powerpoint

What is the ‘Happy Family Happy Coffee’ Toolkit?

The Toolkit contains resources to implement a practical training methodology that:

  • Delivers technical training on Good Agricultural Practices (GAPs) on coffee production
  • Empowers women, youth and men farmers to implement and fully benefit from GAPs
  • Improves relationships and trust between farmers, companies, traders and service providers

Through:

  • using the diagram tools and participatory facilitation techniques of Gender Action Learning for Sustainability (GALS) methodology

The curriculum can be used and adapted by staff in coffee companies, cooperatives and service organisations and in training of promoter farmers to:

  • improve relationships with farmers through increasing understanding of their needs and trust
  • enable more cost-effective targeting and better focus, understanding and implementation of technical trainings
  • improve planning in farm households to promote self-reliance and increase their benefits from coffee
  • promote inclusion and empowerment of women and youth in quality coffee production ie the key workers in the sector for the future.

Why integrated curriculum of GALS and GAPs?

Coffee companies, cooperatives and service organisations have been delivering technical trainings in Good Agricultural Practices (GAPs) now for many years – often to the same farmers – in order to obtain supply of the qualities and quantity of coffee that is appropriate for their particular markets. However experience has shown that on both quality and quantity the impacts of such trainings has often been lower than anticipated or justified by the costs.

The reasons for this are complex but include:

  • market price fluctuation leading to uncertainty of rewards to farmers of the production changes they are required to make and the efforts and costs involved in improving quality compared to existing coffee techniques
  • farmer dependence on/demand for inputs of equipment and eg chemicals and seedlings because they have no savings or financial planning skills
  • farmer short-term needs for cash leading to sideselling on the informal market to pay for eg health treatment and school fees
  • lengthy curricula that contain a lot of standard information that farmers either already know (often better than the trainer) and/or is not applicable to their specific needs. Leading to low attendance in any training that does not deliver immediate material incentives
  • curricula that are too complicated for farmers to understand – even pictures are often unclear – and delivered in a boring lecturing style apart from practicals on demo plots
    competition from other crops that are, or appear to be, more profitable than coffee.

Key in the above are also gender and generational inequalities within farming households that mean that the women and youth who often do the most of the work fail to see any benefits because they do not control the land or income from coffee. In coffee production in Uganda and Tanzania, research has shown that unequal land ownership and division of labour are key causes of poor coffee quality and productivity. Women do at least 70% of the work. However because men own the coffee land and trees, they also control the income. They use much of the income for alcohol and women in town – an estimated 70% men in Western Rwenzoris and Kilimanjaro were doing this according to research with men themselves. Women have to ‘steal’ coffee to pay for school fees and food for their children. The rush for each person to get the coffee before the other leads to selling of unripe and bad quality coffee. Attempts by coffee traders to improve coffee quality have very limited success. Even if men get training, they leave the work to their wives. Women and youth prefer to divert their labour and money to crops where they can control more of the income.

Happy Family Happy Coffee Curriculum: Key Features

The Happy Family Happy Coffee curriculum consists of six 2-3 hour planning sessions ideally delivered before the coffee season starts in order to provide the basis for other practical GAPs sessions as required.

The overarching planning framework is:

Happy Family Happy Coffee Vision Calendar: this framework diagram places the coffee activities calendar that is normally part of GAPs in the context of progress towards a happy family happy coffee vision from the current state of production. It combines activity planning together with incomes and cash flows from coffee and other economic activities so that farmers can plan in advance how they and others in their households can meet the work demands and costs for coffee production. Gender and youth issues are mainstreamed together with discussion of environmental opportunities and challenges. This uses a pre-printed A3 sheet for a wall calendar and is the main training material given to farmers. It is given to farmers after they have completed Tool 4 to and progressively added to as part of the technical GAPs sessions.

The curriculum of five other tools is delivered in the following order to build up this framework:

Tool 1: Happy Coffee Visioning: places coffee in the context of a wider vision for happiness and success in the family and community increases commitment to good quality coffee. It introduces discussion of what is meant by coffee quality, environmental issues and relationships in the household.

Tool 2: Happy Family Vision Journey : teaches basic planning skills and places coffee even more firmly as a significant contribution to family development towards a vision.

Tool 3: Increasing Coffee Incomes Challenge Action Tree: looks at the production (GAPs and environmental), marketing (including relationships with companies) and household (gender, youth, child labour, health and safety) challenges to increasing farmer incomes from coffee. It then asks farmers to identify what they see as solutions that they can implement themselves and make 10 change commitments. This enables companies to assess what farmers already know and can share with each other. This enables service providers to see where they need to add and/or correct information to make trainings much more cost-effective and focussed on what farmers really need to know. The same Challenge Action Tree tool is then used to frame each practical technical GAPs session to look in more detail at eg canopyy management etc.

Tool 4: Gender and Youth Family Balance Tree: looks in more detail at the middle household part of the Challenge Action Tree to analyse how division of labour within the household can be made more equitable and efficient, and how ownership, decision-making and expenditure can better reward those doing the work. This leads to increased cooperation and transparency between women and men and youth and older people in the household and reduction in wasteful expenditures, reducing for example the need for side selling.

Tool 5:_Change Leadership Map : identifies existing social networks through which GALS/GAPs messages can be delivered on a voluntary basis to disseminate both planning skills and technical information. This makes the job of company staff and promoter farmers easier.

These tools are reinforced by songs written by farmers.

Once the basic GALS skills have been established, the same GALS diagram tools can also be integrated in the same or subsequent years with more advanced business, environmental management and governance trainings, mainstreaming gender and youth, to increase their effectiveness and accessibility to different types of farmer.

The Curriculum uses fewer printed materials than most existing trainings the A3 Vision Calendar and a few selected advanced technical note sheets as required following the technical trainings. Each session includes participatory group discussion and individual drawing and writing in farmers’ own notebooks – these can be either subsidised as part of company branding or bought by farmers themselves as is the normal practice in GALS. Farmers continually review and track their own progress as a process of reflexive learning based on their own planning needs to feed into monitoring and evaluation systems for implementation of GAPs and also economic and social impact assessment.

The curriculum can be used and adapted by staff in coffee companies, cooperatives and service organisations and in training of promoter farmers to:

  • improve relationships with farmers through increasing understanding of their needs and trust
  • enable more cost-effective targeting and better focus, understanding and implementation of technical trainings
  • improve planning in farm households to promote self-reliance, reduce distress selling and increase their benefits from coffee
  • promote inclusion and empowerment of women and youth in quality coffee production ie the key workers and potential investors in the sector for the future.

 

Toolkit Contents

Indonesia HFHC overview

Indonesia HFHC Facilitation Guide

Indonesia HFHC Tool 1 Visioning

Indonesia HFHC Tool2 Vision Journey

Indonesia HFHC Tool 3 Increasing Coffee Incomes Challenge Action Tree

Indonesia HFHC Tool 4 Happy Family Tree

Indonesia HFHC Tool 5 Change Leadership Map 

Indonesia HFHC Tool 6 Multilane Vision Plan

Pictures from the ICC staff training

For further photos (high resolution) see:

http://www.zemniimages.com/Gender-Action-Learning/Indonesia